New England COnservatory

 
 
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NEw Brand

At the start of my 6 months as a graphic design intern at New England Conservatory (NEC), they rebranded their logo and marketing materials.  It was extremely interesting to see how an institution like NEC undergoes a rebranding process. I worked closely with the senior graphic designer to create a system to be implemented throughout the institution. This system ensured that we created a distinct visual language throughout NEC that would not be overpowering to our audience. We understood that all the brand elements could not be used on every piece of collateral marketing material, therefore, we created a trickle-down system that broke down what specific elements worked at an institutional level and what elements worked well at the smaller more specific programs and concert series that happen at NEC. Below are some examples of institution advertisements that used the bolder elements of the new brand compared to the design for the Opera Department’s French Opera Bill which used similar brand colors and the new logo.  

 
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Projects I worked on

Throughout my time at NEC, I was assigned a wide variety of projects. I worked primarily on creating print and digital collateral material for the various concerts and events that  NEC hosts. In addition, NEC was celebrating their 150th anniversary. I designed print and digital collateral for special 150th events such as the Opera Showcase which was the inaugural performance in their new Black Box Theatre. I also created wayfinding posters, website assets, promotional posters, and local newspaper ads for Open Studios which was a day-long event open to the community to celebrate the music that is made at New England Conservatory and the brand-new building that opened in the fall of 2017!

Furthermore, I worked very closely with various departments within New England Conservatory to create admission books, program covers for upcoming concerts and any additional collateral they required.

 

 

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All the photography used in the collateral above are not my own. Photography by Andrew Hurlbut  and Tracy Powell.