Periods Happen Campaign
For my Graphic Design 2 class, we were tasked with designing a campaign based on a social issue we are passionate about. As someone who gets her period once a month and feels the shame, embarrassment that shrouds a normal bodily function, I focused my campaign on the stigma of periods. To disrupt the toxic stigma surrounding menstruation, I devised a complete brand system including a public ad campaign, installation pieces, and an interactive website.
When creating the brand, I wanted to create something that was bold, fun, engaging, inclusive, and direct. In the collateral media, I paired forthright language with vibrant action lines, bold colors, and illustrations that captured the diversity of women impacted by the issue to create an outspoken campaign that was authentic unapologetic and visually engaging.
Collateral for empowerment
For the first portion of my campaign, I wanted to create assets that begin with a woman’s perception of her period as the starting point to break down the period taboo. The objects are designed to make women question why periods are condemned in our society. I devised a set of stickers that openly display menstrual products like Diva Cups, tampons, pads. Each sticker presents a statement that directly questions the period stigma.
Another product that was designed was a “Period Product Pouch” which is a little bag that holds all the product a woman might need while on her period. Often times these bags are discreet to hide that the woman carrying it is menstruating. I decided to design one to empower women to publicly embrace that they are on their period.
By showcasing this imagery and the use of bold language, these products empower women to discard the shame around menstruation and to instead be proud of it.
From Private to PUblic
In the second portion of my campaign, I wanted to transform public spaces to place menstruation in the spotlight. The conversation and our actions about periods often happen in private. Societally we are told not to bring attention to ourselves when we are on our periods, because culturally menstruation is seen as dirty. For this portion of my campaign, I wanted to create a new environment that would transform a private conversation to become a public one.
I decided to move the menstrual product dispensary from inside the women’s bathroom to a public space. In the new space the dispensary and the wall both received new decal designs to make it eye catching, unapologetic, and bold. By moving the dispensary out of the bathroom, and boldly proclaiming its purpose with design decals, women can embrace their periods in public.
For this portion of the campaign, I created a series of posters for display in T-stations in Boston or other cities to raise awareness about the menstrual stigma. This poster series displays how women are taught to conceal period conversations by using slang, and physical gestures like whispering. By pointing out the language we use when describing periods, the posters raise awareness about women’s micro-behaviors that perpetuate the period taboo. In this series, I want to encourage women to engage in more open dialogues about their periods
Breaking the taboo
I created a website for women to share their menstruation stories openly for the final section of the campaign. The site promotes positive conversations among all women who have or had their periods. The site contains numerous stories from women who have large platforms and have openly talked about their periods as well as a section for women to add their own personal stories. With the filter and browse features users can search the site to find specific experiences. This site embodies what our conversations about periods should be.