Typography Spec book
I created this Typeface and Logotype Spec Book for my Typography 1 class. We created twenty-four different logotypes, typeset each font in four different column sizes, and designed a chapter plate for each typeface used.
For the Logotypes, I began by selecting twelve san serif and twelve serif typefaces. I selected two letters or numbers and dropped the opacity down to fifty percent. I overlapped them to look for common forms or counter forms that intersected with one another to create an interesting new form. Once I found a pairing that was successful, I would edit the shapes deleting small details like serif foots or shortening the height of the letter to abstract the logotype even further to separate it from the original letters.
Type setting Paragraphs
As a class, each student was assigned a san serif and serif typeface to research about the history of the font family and write a two hundred fifty word essay. Once we had our short essay, we placed the information into six single column width paragraphs and selected the perfect size for a single column width paragraph. After the perfect size was determined, we chose six various leading sizes starting at the same value of the type size and then selected the most legible size and leading pairing for that column. I repeated that process for the two column width paragraph, three column width paragraph, and four column width paragraph.
For the chapter plates, I wanted to showcase how different numbers are designed for each typeface. I developed the idea of illustrating an old rotary dial phone. For each chapter plate, the numbers on the dial corresponded to the typeface featured in that section. I drew each phone in Adobe Illustrator and changed the composition and color to highlight that no typeface is alike.